START 1st January 2010

Winners of a case Epic Armageddon IPA announced Friday
8th Jan = prize 12 x 500ml bottles
15th Jan = prize 12 x 500ml bottles
22nd Jan = prize 12 x 500ml bottles
29th Jan = prize 12 x 500ml bottles
5th Feb = prize 12 x 500ml bottles

ENDS - 42nd Day, 11th February 2010

12th Feb Overall winner announced,
receives 42 x 500ml bottles of Epic Armageddon IPA

HOW TO PLAY
We are looking for the best photo, tweet, video online that relates to Epic Armageddon IPA

Examples and Tips
Twitter: possibly use hashtag #42DaysofEpicArmageddonIPA
Fickr: when posting photo tag and add to Epic Beer group
photos of famous people and locations are good
(I think Han Solo (Harrision Ford) spends some time on Waiheke at this time of year)
more tips to follow

So get yourself a bottle of Epic Armageddon IPA
and get out the camera

Why 42 Days? because there are 42 hops for every 500ml bottles of Epic Armageddon IPA